广告口号,又叫广告标语。由于口号具有长期稳定性和反复宣传性,因此它又象产品商标具有标记,识别的功能。人们只要一看到或听到该口号就会联想到使用该口号的广告及其宣传的商品。正因如此,我国汽车生产厂越来越重视广告口号的作用,随着汽车行业竞争的加剧,许多汽车生产厂不惜以重金向社会征集汽车广告口号。我国已推出了许多汽车广告口号,有些广告口号已是家喻户晓。对这些汽车口号进行欣赏分析,会发现有许多值得我们学习和借鉴的地方。 Advertising slogan, also known as advertising slogan. As the slogan has long-term stability and repeated advocacy, so it also has the mark as a trademark of the product, identify the function. Whenever people see or hear the slogan, they will associate themselves with the advertisement using the slogan and the products they advertise. Because of this, more and more attention is paid to the role of advertising slogans in China’s automobile manufacturing plants. As the competition in the automobile industry intensifies, many automobile manufacturers are soliciting the slogan from the public with huge amounts of money. China has introduced many car advertising slogans, some advertising slogans is already a household name. Appreciation of these car slogans will find there are many worthy of our study and reference.