在企业的经营活动中,危机如同死亡和税收一样不可避免!重大的危机往往危及企业形象,乃至事关企业生死存亡。及时有效地开展危机公关工作,能将危机带来的损失控制到最低限度,使组织渡过难关,重塑组织形象和信誉。本文试对企业危机公关工作进行探讨。 In the business activities of enterprises, the crisis is as inevitable as death and taxation. The major crises often endanger the corporate image and even the life and death of the enterprise. Timely and effective crisis public relations work, can bring the loss caused by the crisis to a minimum, so that organizations tide over the difficulties and reshape the organizational image and credibility. This article tries to discuss the enterprise crisis public relations work.