共同求证的过程“夹缝中求生存”、“带着镣铐舞蹈”,这是很多广告人自嘲的名言,因为广告这个行业有太多的限制性。在面对客户时也会碰到同样的问题,那些身居要职的客户人员会拿着一大箩筐“市场结果”或是“消费者调查”来评价广告公司的作品,而我揣着CD和COPYWRITER们苦心经营的稿子,到底是坚持还是妥协呢? 在我看来,自己和客户之间必须取得某种平衡,这种平衡我称之为一个过程,一个共同求证的过程,广告是无形的利器,结果的好坏取决于多方面因素(可能是发布时间、发布地点等等),但过程 The process of mutual proof of “survive in the cracks,” “with shackles dance”, which is ridiculed many advertisers famous saying, because the advertising industry has too many restrictions. The same questions arise when dealing with clients, and those in high-performing positions evaluate the company’s work with a large basket of “market results” or “consumer surveys,” while I carry the CD and COPYWRITER painstakingly manuscripts, in the end is to adhere to or compromise? In my opinion, I have to achieve some balance between customers, this balance I call a process, a common proof of the process, advertising is invisible Weapon, the result depends on many factors (may be the release time, release location, etc.), but the process