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在股市上传播着各种各样的传闻。近5年来,仅沪深上市公司做出澄清的传闻就多达2060条。在传闻的传播中,人们往往更愿意传播信以为真的传闻。那么,什么样的传闻会令人相信呢?传闻的哪些特征对其可信度影响更大呢?本文利用对中国股市个人投资者进行的上市公司传闻调查数据,对此加以探讨,以期对减少传闻的可信程度与传播程度、平抑其对股价的影响有所助益。
Various rumors spread on the stock market. In the past five years, only 2,060 rumors have been clarified by Shanghai-Shenzhen listed companies. In the spread of rumors, people tend to prefer to spread rumors of believing it. So, what kind of rumors will make people believe it? What characteristics of rumors have a greater impact on their credibility? This article uses the hearsay survey data of listed companies conducted by individual investors in China’s stock market to discuss this issue, with a view to reducing The credibility of the rumors and the degree of spread, to stabilize its impact on stock prices helpful.