方便面产业在我国已经过20多年的发展,正进入一个相对成熟的时期。由于方便面产业的市场集中度较高,竞争格局已由康师傅、统一、今麦郎、白象等强势品牌构成,在全国占有的主要市场份额已趋于饱和,发展空间有限。自2007年方便面产量达到顶峰后,2008年、2009年连续2年下滑,2010年虽然止跌反弹,但未能达到历史最高的销售总量。在行业发展过程中,方便面经历了加量不加 Instant noodles industry in China has more than 20 years of development, is entering a relatively mature period. As the market concentration of instant noodles industry is relatively high, the competitive landscape has been formed by such strong brands as Master Kong, Uni-President, Imam Lang Lang and White Elephant. The major market share in the country has become saturated with limited space for development. After the production of instant noodles peaked in 2007, the total output of instant noodles dropped in 2008 and 2009 for two years in a row. In 2010, although the rate of rebound was stabilized, it failed to reach the highest total sales volume in history. In the course of the development of the industry, instant noodles have experienced a plus