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随着行业分工细化和行业技能专业化的发展,有很多人关注到了“买手”这个行当。在此,本刊特别推出“海归”买手姚晓云女士的系列专栏,以案例形式,对买手在不同阶段和结构中的作用、买手工作中的计划和采买、销售数据的监控与反应、买手的策略等等话题作持续解析。今天,品牌商、经销商、代理商、零售商无不希望拥有更强势的产品结构,有更能决胜终端的超级武器。而买手,也许就是你的秘密武器。
As the industry division of labor and professional development of professional skills, there are many people concerned about “buyer ” this business. In this, we published a series of special columns entitled “Overseas Returned Buyers” Ms. Yao Xiaoyun, with case studies on the role of buyers in different stages and structures, the planning and purchasing of buyers’ work, the monitoring of sales data, and Reaction, buyers strategy and other topics for continued analysis. Today, brands, distributors, agents, retailers all want a more robust product mix and a superb weapon that will win the game. The buyer may be your secret weapon.