论文部分内容阅读
中国文化有着深厚的文化底蕴,如杭州的西湖、乌镇等有名的风景区彰显了中国文化的婉约、柔和的美,而文化纪念品又是每个观赏者必买的商品,那么如何设计一种产品将杭州的文化美彰显出来是一个值得思考的问题,不仅仅只有杭州,还有中国内蒙古的草原、新疆的民族风情等等都是中国旅游业发展的一大特色,所以对旅游纪念品的设计加入必要的文化元素是目前发展中国文化产业的一大举措。对纪念品进行文化性研究可以从其文化现状、必要性和措施等方面来看。
Chinese culture has a profound cultural background. For example, the well-known scenic spots such as West Lake and Wuzhen in Hangzhou demonstrate the graceful and soft beauty of Chinese culture. Cultural memorabilia is also the product that each viewer must buy. How to design a product The beauty of Hangzhou’s culture is a question worth considering. Not only Hangzhou, but also the grasslands in Inner Mongolia, Xinjiang and other ethnic customs are all major features of China’s tourism industry. Therefore, the design of tourist souvenirs The necessary cultural element is a major move to develop the Chinese cultural industry. Cultural studies on souvenirs can be viewed in terms of their cultural status, necessity and measures.