在新媒体时代,医疗环境变得更加复杂。运用新媒体加强舆情能力建设是中医医院必须面对的问题。文章通过分析当前网络舆情的形势,与综合医院运用新媒体的情况对比,发现中医医院的不足,并结合自身特点,为应对网络舆情提供一些建议,旨在为提高中医医院的危机处理能力提供参考。 In the new media age, the medical environment has become more complex. The use of new media to strengthen the construction of public opinion capacity is a problem Chinese medicine hospitals must face. By analyzing the current situation of public opinion in the internet and comparing with the situation of using new media in general hospitals, the article discovers the shortcomings of Chinese medicine hospitals and offers some suggestions to deal with the public opinion in the network in light of its own characteristics, aiming to provide reference for improving the crisis management ability of TCM hospitals. .