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再制造品对新品的蚕食效应,指原先购买新品的消费者转而购买同一厂商生产的再制造品,造成新品销量下降。本文以200名在校大学生为调查对象,利用SPSS对回收的176份有效问卷进行分析,以品牌为控制变量,验证产品类别和消费者类型对蚕食效应的影响。研究结果表明:个人电子产品的蚕食效应大于家庭生活用品;价格敏感型消费者的蚕食效应大于质量敏感型消费者;消费者类型和品牌对蚕食效应存在显著的两因素交互作用。
Remanufactured products on the eroded effect of new products, refers to the original purchase of new products instead of buying the same manufacturer of remanufactured products, resulting in decreased sales of new products. In this paper, 200 undergraduates were selected as the survey subjects, and 176 valid questionnaires were analyzed by SPSS. The effect of product category and consumer type on the eroded effect was verified by using the brand as the control variable. The results show that the eroded effect of personal electronic products is greater than that of household products; the eroded effect of price-sensitive consumers is greater than that of quality-sensitive consumers; there is a significant two-factor interaction between consumer types and brands on the eroded effect.