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基于位置的服务(Location Based Service,LBS),是通过电信移动运营商的无线电通信网络(如GSM网、CDMA网)或外部定位方式(如GPS)获取移动终端用户的位置信息,在GIS(Geographic Information System,地理信息系统)平台的支持下,为用户提供相应服务的一种增值业务。目前国内市场上的使用较多的微信、微博、人人等SNS社交平台都提供了LBS服务,使用此功能的用户也是相当广泛。在刚刚过去的雅安芦山县地震中,新浪微博的LBS服务得到了很大的利用,通过签到的方式发布微博来找人信息,帮助了很多居民寻找到了失散的亲人。由此可见,基于LBS的移动商务应用是相当广泛的,给整个社会生活带来了极大的便利。
The Location Based Service (LBS) is to obtain the location information of the mobile terminal users through the telecommunication network (such as GSM network, CDMA network) or the external positioning mode (such as GPS) of the mobile operator. In Geographic Information System, Geographic Information System) platform to provide users with the corresponding services of a value-added services. Currently on the domestic market to use more WeChat, Weibo, everyone SNS social platforms provide LBS services, the use of this feature is also a very wide range of users. In the recent Lushan Earthquake in Ya’an, Sina Weibo’s LBS service was greatly exploited, and microblogging was released through sign-in to find people and helped many residents to find separated relatives. This shows that the application of mobile commerce based on LBS is quite extensive, bringing great convenience to the entire social life.