通过市场观察,我们注意到,一些奉行传统营销模式的企业,其中包括一些著名的大公司,正在越来越多地遭遇市场的失败。究其根源,在当代的市场条件下,消费者的地位、心理和行为等都已发生了深刻的变化,并已逐渐使许多传统的营销技术开始失效或走向终结。企业若要走出营销的困境,必须实现四个基本的转变。 Through market observation, we noticed that some enterprises that pursue the traditional marketing model, including some famous big companies, are encountering more and more market failures. The root causes of this phenomenon have undergone profound changes in the status, psychology and behavior of consumers under the current market conditions and have gradually brought many traditional marketing technologies to a halt or to the end. Enterprises to get out of marketing difficulties, we must achieve four basic changes.