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20世纪70年代以来,在不完全价格竞争格局下,西方企业以质量与服务形式出现的竞争进一步完善,质量与服务成为企业惊蛰的重要内容。当今中国企业,随着市场经济的建立和发展,市场秩序的健全完善、消费主体意识的强化、卖方市场的形成,良好的、让消费者满意的服务,已同产品的质量、价格一样,成为企业生存发展最基本的要求。下面介绍几例世界知名企业的销售服务策略,以期对广大企业经营者有所借鉴启迪。
Since the 1970s, under the situation of incomplete price competition, the competition between western enterprises in the form of quality and service has been further improved, and the quality and service have become an important part of enterprises. Today’s Chinese enterprises, with the establishment and development of a market economy, the sound and perfect market order, the intensification of consummate consumer sentiment, the formation of a seller’s market, and a good service that makes consumers satisfied, have become the same as the quality and price of products The most basic requirements for the survival and development of enterprises. Here are a few examples of the world’s leading business sales and service strategy, with a view to the majority of business operators have enlightenment.