目前报刊行业是否已经衰败?如果报刊业本体出现问题,再按照传统模式谈广告经营,是否还有意义?这是针对报刊行业持续走低现状提出的问题,目前报刊行业相关数据呈现出断崖式下跌的现象,如果单纯从经营策略与技巧方面讨论,而无法从本质上解决问题,报刊业前景将更加惨淡。新旧对立谁之过在新旧媒体划分问题上存在一个奇怪的现象,首先报纸最先出现,随后出现了广播,但在当时,广播并没 At present, whether the newspaper industry has decayed? If there is a problem with the newspaper industry itself, then it is still meaningful to talk about ad management according to the traditional mode. This is a question raised by the newspaper industry that the industry continues to decline. At present, the relevant data in the newspaper industry show a steep decline Phenomenon, if simply from the business strategy and skills to discuss, and can not solve the problem in essence, the newspaper industry will be even more bleak prospects. There is a curious phenomenon about the division of old and new media. First, the newspaper first appeared, and then the radio appeared. However, at that time, the radio did not