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山东电影产业自2002年开始进入市场化进程以来,经历了一个规模迅速膨胀、内涵日益丰富的发展过程。但是,由于市场化进程较短、体制改革不彻底以及行业特殊性等原因,山东电影产业的发展仍然存在着电影生产品种单一、市场竞争力弱、电影院线品牌化影响力较差、电影票房与经济发展不相适应等问题。山东电影产业要获得持续健康发展,就要深化电影产业体制改革,扩大商业电影生产比重,加大扶持本土院线,打造有影响的院线品牌。
Since 2002, the film industry in Shandong has entered a marketization process and has undergone a process of rapid expansion and increasingly rich connotation. However, due to the short process of marketization, the incomplete reform of the system and the particularity of the industry, the development of Shandong’s movie industry still has a single species of film production, weak market competitiveness and poor influence of the cinema chain brand. Economic development does not adapt to such issues. To achieve sustainable and healthy development of Shandong’s film industry, it is necessary to deepen the reform of the film industry system, expand the proportion of commercial film production, increase support for local cinemas and create influential cinema brands.