在商品充裕时代，企业最大的事是营销。而在企业培训中，营销培训也是老总最关心的，但往往效果不是很理想。为此，我们与济南博林咨询公司联合推出博林营销专栏。博林咨询是从事专业营销管理咨询与营销培训的专业机构，在业内享有较高的声誉，并在营销领域传统的学院派、实战派之外，博林咨询创新性提出并推广精确营销技术(PMT)，受到企业欢迎。现将其核心内容刊出，以飨读者。 In the era of abundant commodities, the biggest thing for companies is marketing. In corporate training, marketing training is the top concern of the bosses, but often the effect is not ideal. To this end, we launched the Bolin Marketing column with Jinan Bolin Consulting. Bolin Consulting is a professional organization engaged in professional marketing management consulting and marketing training. It enjoys a high reputation in the industry. In addition to traditional academic schools and practical schools in marketing, Bolin Consulting innovatively proposes and promotes precise marketing technologies ( PMT), welcomed by the company. The core content is now published for readers.