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随着我国网络视频产业的发展,互联网企业不断探索版权资源增值的商业模式。本文通过分析乐视网自身发展的特点和版权资源增值业务,探讨我国网络视频版权资源增值的“OAA”(即“自有资源+授权增值+附加服务”)的商业模式及发展趋势。
With the development of China’s network video industry, Internet companies continue to explore the value-added business model of copyright resources. By analyzing the characteristics of LeTV’s own development and the value-added services of copyright resources, this paper explores the business model and development trend of “OAA” (ie “own resources + value-added + additional services”) of China’s online video rights resources .