企业文化在知识经济时代已显示出其作为一种“知识资本”所产生的生产力,并成为企业的核心竞争力之一。然而,目前国内尚有众多企业未能深谙其道,存在诸多建设上的误区。本文通过对企业文化建设中出现的问题进行分析,有针对性地提出从意识文化、个性文化、参与文化和制度文化等四个方面着手构建企业文化的新途径。 Corporate culture has shown its productivity as a kind of “intellectual capital” in the era of knowledge economy and has become one of the core competitiveness of enterprises. However, at present, there are still many enterprises in China who have not been well versed in many ways and have many mistaken ideas on construction. By analyzing the problems in the construction of enterprise culture, this paper puts forward some new ways to construct enterprise culture from four aspects: consciousness culture, personality culture, participatory culture and institutional culture.