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作为中国激光打印机领域的跷勇先驱,早在1991年,联想就以“专注于解决国人的打印难题,致力于开发激光打印的专业技术”为宗旨,研发国内自有品牌的激光打印机。励精图治八年,联想激光打印机终于成为国有品牌第一,市场占有率第二的打印机产品;1998年,联想激光打印机凭借实力,闯入亚太地区前三名。作为国内品牌的中坚,联想真正成为中国激光打印机领域的领航者。目前,随着行业、企业网络化进程的不断深入,网络打印市场逐渐成熟。前不久,联想推出了以经济适用的新一代网络激光打印机为核心的“面向未来的中小办公网络打印普及行动”。本刊记者就此行动方案采访了联想科技打印机事业部总经理刘洪。
As a pioneer in the field of laser printers in China, as early as 1991, Lenovo developed its own brand of laser printers with the aim of “focusing on solving the printing problems of the Chinese people and devoting itself to the development of laser printing technology”. For eight years, Lenovo laser printers have finally become the No. 1 state-owned brand and the second largest market share of printers. In 1998, Lenovo laser printers broke into the top three regions of the Asia Pacific region. As the backbone of domestic brands, Lenovo has become a leader in the field of laser printers in China. At present, with the continuous deepening of the industry and enterprise network process, the network printing market has gradually matured. Not long ago, Lenovo launched the “Future-oriented Small and Medium-sized Office Network Printing Popularization Campaign”, which is centered on an affordable, next-generation network laser printer. The reporter interviewed Liu Hong, general manager of Lenovo Technology’s printer division, on this action plan.