中国畜牧创新产品评选活动火热开展中我国农村网民规模的持续增长,为发展农村电子商务跨越发展的提供了前提条件。根据中国互联网络信息中心的统计报告显示:2010年我国农村网民规模达到1.25亿,占整体网民的27.3%,同比增长16.9%。在农村网民增长的基础上,全国各地不断涌现出农村网商创业的星星之火,通过网络销售农产品和特色商品,开辟了一条全新的致富道路。而第三方电子商务平台正悄然成为农村网商创业的核心 In the fiery development of China’s livestock products innovation activities, the continuous growth of rural Internet users in China provided the preconditions for the development of rural E-commerce across industries. According to the statistics report of China Internet Network Information Center, the population of rural netizens in China reached 125 million in 2010, accounting for 27.3% of the total netizens, an increase of 16.9% over the same period of last year. On the basis of the growth of rural netizens, all over the country, there has been a constant explosion of entrepreneurship in rural netizens and the sale of agricultural products and specialty goods through the Internet has opened up a whole new path to prosperity. The third-party e-commerce platform is quietly becoming the core of rural network entrepreneurship