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市场营销课程是一门应用实践性极强的学科,仅仅是课堂理论上的教学已经不能满足现时社会对学生具备技能的要求,因此必须重视实践课程的教学,突出市场营销应有的特性。本文将从市场营销实践课程的重要性出发进行分析,再提出强化市场营销课程实践性教学的方法。
The marketing course is a highly practical subject. Only in theory teaching in the classroom can not meet the current social requirements for students’ skills. Therefore, we must pay attention to the teaching of practical courses and highlight the characteristics of marketing. This article will proceed from the importance of marketing practice course analysis, and then put forward ways to strengthen the practical teaching of marketing courses.