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荆楚文化是华夏民族文化不可或缺的组成部分。源远流长,博大精深的荆楚文化有着鲜明的地域特色,同时也拥有着巨大的经济文化开发价值。随着文化创意产业的蓬勃发展,文化创意设计也越来越得到人们的关注,发展传统地域文化特色成为了创新设计的热点话题。而现代包装设计作为现代设计中的一个重要组成部分,在理论或者实践中,时刻走在时代的前沿,表达设计的潮流,体现设计的主流。如何将传统荆楚文化与现代礼品的包装设计相结合是本文的主旨所在,既要能体现传统荆楚文化得天独厚的价值,又能体现现代包装特有的创新性和环保性等理念。
Jingchu culture is an integral part of Huaxia national culture. Long history, profound Jingchu culture has a distinctive geographical features, but also has a huge economic and cultural development value. With the vigorous development of cultural and creative industries, cultural and creative design is also getting more and more attention. The development of traditional regional and cultural features has become a hot topic of innovative design. Modern packaging design as an important part of modern design, in theory or practice, always walk in the forefront of the times, the expression of design trends, reflecting the mainstream design. How to combine the traditional Jingchu culture with the packaging design of modern gifts is the main point of this article. It not only reflects the unique value of traditional Jingchu culture, but also reflects the unique innovative and environmental protection concepts of modern packaging.