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2014年,TCL正式启动“双+”转型战略——即智能+互联网和产品+服务。战略明确提出企业需要从经营产品为中心,转向同时经营产品和用户,并基于移动互联网、大数据、云计算真正实现智能化,依靠用户体验驱动产品研发生产,并面向用户形成“产品+服务”的商业模式,打造全流程体验服务。为支撑公司战略落地,TCL惠州酷友网络科技有限公司成立。酷友O2O平台以用户为核心,在产品、渠道、营销模式及服务模式方面进行重构。该平台体系整合了原有TCL官
In 2014, TCL officially launched its “Double + ” transformation strategy - namely, Smart + Internet and Product + Services. The strategy clearly points out that enterprises need to shift from operating products as the center to operating both products and users at the same time, realizing intelligent realizations based on mobile Internet, big data and cloud computing, relying on user experience to drive product development and production, and forming “products and services for users ”Business model, to create the whole process experience service. To support the strategic landing of the company, TCL Huizhou cool Friends Network Technology Co., Ltd. was established. Cool Friends O2O platform to the user as the core, in the product, channel, marketing model and service model to reconstruct. The platform system integrates the original TCL officer