经济型酒店以低廉的价格和优质的服务成为大多数消费者喜爱的酒店,它在吸引众多投资的同时,也不可避免日趋严峻的市场竞争。在市场竞争中,经济型酒店只有走品牌建设的道路,才有可能真正提升自身的核心竞争力,从而为企业的进一步发展打下基础。文章分析了广西经济型酒店的发展现状,指出进行品牌化建设的必要性,并对经济型酒店品牌建设中存在的问题进行深入探讨,提出应对之策。 Economical hotels at the low prices and quality service to become most consumers favorite hotel, it is to attract numerous investments, but also inevitable increasingly serious market competition. In the market competition, economy hotel only take the road of brand building, it is possible to really enhance their core competitiveness, so as to lay the foundation for the further development of enterprises. This article analyzes the status quo of the development of economy hotels in Guangxi, points out the necessity of brand building, probes into the existing problems in brand building of economy hotels, and puts forward countermeasures.