纵观世界,投资回报率最高的也仅几个行业,即有价证券、房地产、艺术品等等。国内由于前二个行当不景气,艺术品投资正逐渐成为资本投资炙手可热的方向,越来越多的企业家将目光聚焦到了这里。然而,有不少企业家在艺术品领域的投资回报并不如意,原因何在呢?某企业家每年投资数百万购买书画作品,为了保真,每次看到书画家本人才肯出手。他请我去欣赏,口口不离“真假没问题,我从他本人手里拿的。”他已经投入了近千万,收到的大部分是省、市名头的书画作品。虽然我曾婉转相劝,但他依然如故,我只能徒叹奈何。对大资本运作艺术品而言,投资对象必须是全国(世界)公认的作者或品类,且得选藏精品,这是必须遵从的理念,否则虽有收益但决不会理想。 Throughout the world, the highest return on investment is only a few industries, namely, securities, real estate, works of art and so on. As the first two domestic recession, art investment is gradually becoming the hottest capital investment in the direction of more and more entrepreneurs will focus their attention here. However, many entrepreneurs are not satisfied with the return on investment in the field of art. What is the point? When an entrepreneur invests millions of paintings and calligraphy in his paintings every year, he is willing to give his hand every time he sees a painter. He invited me to admire and keep a close mouth. “True or False No problem, I took it from him.” "He has invested nearly 10 million yuan and received most of the calligraphy and painting works of provincial and city names. Although I had mildly advised, but he still the same, I can only sigh nothing. For large capital works of art, the object of investment must be a recognized author or category of the whole country (world) and a good selection of products. This is an idea that must be followed, but otherwise it will never be ideal.