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近年来,在新闻立台理念指导下,电视媒体各出奇招,不断创新,在满足受众新闻需求方面进行了积极探索,取得了可喜的收获。笔者以为,要想办好电视新闻节目,关键在于如何充分发挥监督作用。通过新闻报道产生的监督力量推动受众反映的问题得到实质性的解决,这在媒体竞争形势日趋严峻的今天,不失为电视新闻节目塑造自己公信力和品牌的有效方法,也是长远赢得受众的战略举措。
In recent years, under the guidance of the idea of establishing news stations, the television media have made extraordinary explorations and innovations, actively explored the needs of audience news, and made gratifying remarks. The author believes that, to run a good TV news program, the key lies in how to give full play to the role of supervision. It is an effective measure for TV news programs to shape their credibility and brand as well as a strategic measure to gain audiences in the long run. This problem has been solved through monitoring power generated from news reports. This is an increasingly serious media competition situation today.