名牌战略刍议之二企业如何实行品牌营销杨建华实行名牌战略是国家、企业、消费者三位一体的系统工程，需要长期艰巨的努力。实行名牌战略，企业是主力，是系统工程的主体。因为企业是名牌的生产者和名牌的受益者，从中外若干品牌成为名牌的历史来看，名牌能否产生的最终关... Humble Opinion on Brand Strategy Ⅱ How to Implement Brand Marketing Yang Jianhua implements the famous brand strategy which is a systematic project of the trinity of the state, enterprises and consumers and requires long-term arduous efforts. The implementation of brand strategy, business is the main force, the main body of the system engineering. Because the enterprise is the producer of brand name and the beneficiary of the brand name, from the history of some brand names in China and abroad, the brand name can produce the final closing ...