根据STP目标市场营销理论,结合当前国内特种油脂产品市场发展实际,在相关理论应用基础上,建立目标市场的细分标准和方法,对益海嘉里特种油脂产品市场进行细分。并在此基础上,总结分析益海嘉里特种油脂产品的目标市场和产品定位,其结果对国内特种油脂市场营销策略决策和研究提供参考。 According to STP target marketing theory, combined with the actual development of domestic specialty grease products market, based on the relevant theoretical application, the establishment of target market segmentation standards and methods, the benefits of Kerry special grease products market segmentation. And on this basis, the paper analyzes and analyzes the target market and product positioning of Yihai Kerry specialty grease products, and the results provide references for the decision-making and research on domestic specialty grease marketing strategies.