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文章主要从管理理念,信息技术,物流人才,以及评价体系这四个方面对第三方物流企业客户关系管理现状进行了调查和研究,发现了诸多制约第三方物流企业客户关系管理发展的因素,在查阅资料的基础上,提出了一些切实可行的解决方案,促使第三方物流企业通过对客户关系管理方面的改进提升自身竞争力,更好地满足客户的需求,提高自身服务质量。
The article mainly investigates and studies the status quo of the third party logistics enterprise’s customer relationship management from the four aspects of management concept, information technology, logistics personnel and evaluation system, and finds many factors that restrict the development of the third party logistics enterprise’s customer relationship management Based on the information, some practical solutions are put forward to promote the third-party logistics enterprises to enhance their competitiveness by improving customer relationship management to better meet customer needs and improve their service quality.