药品工业是众多寻求全球化市场的产品品牌中一个绝佳范例。在过去的十年当中,大量研究著作关注到了药品工业领域。美国的产品直销广告是相对自由的,而在亚洲,就有一定程度上的限制。中国合法的商业广告始于1979年,从那时到现在,规模一直不断扩大。广告水平已经逐渐步入成熟。当 The pharmaceutical industry is a great example of many of the product brands seeking a global market. In the past decade, a large number of research works have focused on the pharmaceutical industry. American direct selling advertising is relatively free, while in Asia, there is a certain degree of restrictions. China’s legal commercials began in 1979, and since then, the scale has been expanding. Advertising has gradually matured. when