《市场营销》是一门应用性极强的学科,这就要求高职院校在《市场营销》课程教学中加强实践性教学,基于科学发展观视角培养出德才兼备的高素质应用型人才。本文就实践性教学方式在高职《市场营销》课程中的应用进行了有效研究,具有一定的现实意义。 “Marketing” is an extremely applied subject, which requires higher vocational colleges to strengthen practical teaching in the course of “marketing”, and cultivate high-quality and talented people with both ability and political integrity from the perspective of scientific development. . This article has carried on the effective research to the application of practical teaching method in the “Marketing” course of higher vocational education, and has certain practical significance.