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民俗艺术的交流与传播在当下具有重要的意义,民俗艺术只有在传播中才能永葆其持久的生命力和影响力,从传播生态的角度切入对民俗艺术的研究,是一个崭新的理论视角,可拓展民俗艺术理论研究的视阈。民俗艺术的传播生态研究,要立足于对民俗艺术生存状态与发展变迁的思考,将传播生态理论运用到民俗艺术各方面的分析中去,研究传播与民俗艺术间的共生、互动关系,进而更全面、深入地认识民俗艺术传播过程中的生态特色与魅力。这需要从研究对象及意义、研究现状的梳理、研究方法与视点、可行性分析四方面进行初步探讨。
The exchange and dissemination of folk art have important meanings at present. Folk art can only maintain its lasting vitality and influence only when it is disseminated. It is a new theoretical perspective to study the folk art from the perspective of disseminating ecology Expand the Visual Threshold of Folk Art Theory Research. The research on the propagation ecology of folk art should be based on the consideration of the living state and development of folk art, and apply the theory of communication ecology to the analysis of all aspects of folk art to study the symbiosis and interaction between communication and folk art, and further To comprehensively and deeply understand the ecological characteristics and charm in the process of folk art communication. This requires a preliminary study from four aspects: research object and meaning, research status quo, research methods and perspectives, feasibility analysis.