艺术产业分为纯艺术产业和大众艺术产业,纯艺术产业是非功利性的,对艺术本身有根本的追求;大众艺术产业是功利性的,主要目的赚取利润。本文立足于艺术理论和产业理论,分析了纯艺术产业和大众艺术产业的密切关系。研究表明这两种艺术产业相互促进,在发展艺术产业时应兼顾艺术的产业化和艺术创作的独立性。 The art industry is divided into the pure art industry and the mass art industry. The pure art industry is non-utilitarian and has the fundamental pursuit of the art itself. The mass art industry is utilitarian with the main purpose of making profits. Based on the art theory and industrial theory, this article analyzes the close relationship between the pure art industry and the mass art industry. The research shows that these two kinds of art industries promote each other. In the process of developing the art industry, the industrialization of art and the independence of artistic creation should be taken into account.