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随着电视传媒的迅速发展,电视文化已经成为我们这个时代最具大众性的文化。特别是当我们把电视传播作为一种系统工程时,清楚地认识与把握电视文化与大众之间的关系,则更显得重要。世界上早期给“文化”下定义的一位英国人类学家认为:“文化是知识,是信仰,是艺术,是道德,是法律,是习惯,是人们获得一切能力和习惯的复合体。”美国人文学者 R.林顿说:“文化是所学习到的行动和行为的各种结果的总合体,其构成因素是社会成员共有并传达的东西。”文化是人类物质财富和精神财富的总和。而电视文化因
With the rapid development of television media, television culture has become the most popular culture of our time. Especially when we regard television broadcasting as a systematic project, it is even more important that we clearly understand and grasp the relationship between television culture and the general public. An English anthropologist who earlier defined “culture” in the world said: “Culture is knowledge, belief, art, morality, law, habit, and a complex where people have all their abilities and habits.” According to R.Linton, an American humanist, “Culture is the union of the various outcomes learned by action and behavior and is a factor that is shared and conveyed by members of society.” Culture is the sum of material wealth and spiritual wealth of human beings . The television culture because of