快速消费品VS耐用消费品快速消费品、耐用消费品,从某种意义上,这两个商业名词完全可以看作是二战中甚至是战后苏联和德国(战后特指西德)两国军工——或者说兵器生产思路的缩影。美军的“血胆将军”乔治·巴顿上将,曾有这样一句名言:“在双方的兵力和装备相等的情况下,谁也别想打赢这些该死的德国 FMCG vs Durable Consumer Goods FMCG and Durable Consumer Goods In a sense, these two business terms can well be considered as military products between World War II and even post-war Soviet Union and Germany (post-war and special-refer to West Germany) - or Weaponry that the epitome of production ideas. The U.S. military general ”Blood and Guts,“ General George Patton, used to have such a famous saying: ”No one wants to win these damn Germany in the event of equal strength and equipment on both sides.