广告的终极目标是人,而不是一个概念化的市场。谁要赢得市场,必须先打动她的心。一位广告大师说过:“不做总统,做广告人。”第一次在珠江之畔并不惹眼的办公楼里相识傅杰时,实在无法在脑海中将总统和广告人进行某种联系。作为九易广告公司的总经理,三十出头的傅杰给人更多的还是浓重的书生气而不像商人。如何解释广告大师的话,他只讲了一个故事。难忘那次的掌声在深圳的五洲宾馆,来自中国移 The ultimate goal of advertising is people, not a conceptual market. Whoever wants to win the market must first touch her heart. An advertising master said: “No president, advertisers.” For the first time in the Pearl River banks and acquaintance Fu Jie, not eye-catching, it is impossible in the mind of the president and advertisers a certain link . As the general manager of nine easy advertising company, Fu Jie in his early thirties to give more or thick book angry and not like businessmen. How to explain the words of advertising master, he only told a story. Unforgettable that applause in Shenzhen Wuzhou Hotel, from China