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信息技术、数字技术以及网络技术的快速发展推动了我国印刷企业的快速发展,但是在多元化市场因素的推动下,数码印刷企业的生产和服务模式也在不断呈现多元化、个性化发展的趋势,因此数码印刷企业如何调整营销战略是当前企业发展的内在动力,也是数码印刷企业使用“互联网+”战略的必要手段。
The rapid development of information technology, digital technology and network technology has promoted the rapid development of printing enterprises in our country. However, under the promotion of diversified market factors, the production and service mode of digital printing enterprises are also continuously showing the tendency of diversification and individual development Therefore, how to adjust the marketing strategy of the digital printing enterprise is the internal driving force of the current enterprise development and also the necessary means for the digital printing enterprise to use the strategy of “Internet + ”.