“通感”作为联系人体感官之间、人体感官和万物之间相通的渠道,可影响人们在生理和心理上对于感知对象的判断和感受,将“通感”的概念融入包装设计中,调动消费者的多个感官互相之间产生在情感、想象层次上的互动,可以引导、深化并丰富消费者与商品之间的信息传达和情感沟通。 “Synesthesia ” as a channel connecting human body senses, human senses and all things, can affect people’s physiological and psychological judgment and perception of perceived objects, and integrate the concept of “synaesthesia” into the packaging In the design, the sensory organs of consumers are mobilized to interact with each other at the emotional and imaginative levels to guide, deepen and enrich the communication and emotional communication between consumers and goods.