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应用本科市场营销专业实践教学一直是相关教师关注的焦点,本文通过分析实践教学存在的问题,提出了一些可操性较强的实践教学方法,对于应用本科营销专业教学有一定的借鉴作用。一、应用型本科高校市场营销专业教育特色应用型本科高校市场营销专业是典型的应用性很强的专业,通过四年的理论学习和企业实践,让学生达到具有吃苦耐劳精神和较强的社会活动能力、具有健康体魄和良好的心理素质,掌握现代营销手段与技巧,又具备现代经营管理知
Practical undergraduate marketing practice teaching has been the focus of the relevant teachers, this paper analyzes the problems existing in practical teaching, put forward some practical teaching methods with strong maneuverability, and provide some reference for the application of undergraduate marketing major. First, the application-oriented undergraduate college marketing specialty education application undergraduate college marketing professional is a typical highly applied professional, through four years of theoretical study and business practice, so that students have reached a hard-working spirit and strong social Activity ability, with a healthy body and good psychological quality, master the modern marketing tools and techniques, but also with modern management know