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武夷山大红袍,中国十大名茶之一,是武夷山茶叶产业主要销售商品。文章从生产情况、产业模式、经营状况、市场需求等方面,研究武夷山大红袍产业发展现状。调查分析武夷山大红袍产业的经营障碍,从企业、茶农、政府等关系,在成本、质量以及政府推广方面,研究大红袍产业的未来发展,着重强调其“互联网+”线上线下齐发展模式的推广。
Dahongpao Wuyi Mountain, one of China’s top ten famous tea, Wuyi tea industry is the main sales of goods. The article studies the current situation of Dahongpao industry in Wuyishan from the aspects of production, industry mode, operation condition and market demand. Investigate and analyze the operation obstacles of Dahongpao industry in Wuyishan, study the future development of Dahongpao industry in terms of cost, quality and government promotion from the relationships among enterprises, tea farmers and government, emphasizing the simultaneous development of online and offline Model promotion.