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科技的发展使实体书店的发展遭受到严重冲击,但近两年政府的扶持和书店自身的探索使其发展看到了新的希望。本文通过对技术造成的人们阅读习惯的改变和互联网对实体书店的冲击分析,阐述了实体书店发展面临的问题。并通过需求分析、案例对比分析、营销分析提出实体书店发展策略,本文认为实体书店将形成新型的多元化的复合型的以创意、艺术、体验为核心的发展道路。
The development of science and technology has seriously affected the development of physical bookstores. However, with the support of the government and the exploration of the bookstore in the past two years, the development of the bookstore has seen new hope. This article expounds the problems faced by the development of physical bookstores through the change of people’s reading habit caused by technology and the impact of internet on physical bookstores. And through the demand analysis, case comparison analysis and marketing analysis, this paper proposes the strategy of physical bookstore development. This paper holds that the physical bookstore will form a new diversified and complex type of development path centered on creativity, art and experience.