随着世界经济的飞速发展,电子商务营销作为一种新型的营销方式在网络上迅速发展起来。电子商具有低成本、高收益的特性从而吸引了大量的中小企业参与进来,电子商务不仅为中小企业获得了巨大的经济效益,也为其带来了巨大的发展空间。因此,本文就对中小企业开展电子商务营销的误区做出了简要的论述,希望对我国电子商务营销工作者起到一定的间借鉴作用。 With the rapid development of the world economy, e-commerce marketing has developed rapidly on the Internet as a new type of marketing. E-commerce has attracted a large number of SMEs to participate because of its low cost and high yield. E-commerce has not only gained tremendous economic benefits for SMEs, but also brought tremendous room for development. Therefore, this article made a brief discussion on the misunderstanding of e-commerce marketing for small and medium-sized enterprises, hoping to draw some reference to e-commerce marketing workers in our country.