新闻发言人是政府或企业等组织通过授权正式设立或临时安排向媒体发布新闻、进行有效沟通的人员。新闻发言人的目的是传播组织信息与民众进行沟通,避免因信息不对称而导致社会成本的增 The spokesman for the government or business organizations through the authority to formally establish or temporary arrangements for the media to release news, effective communication personnel. The purpose of the press spokesman is to disseminate information on the organization and communicate with the public so as to avoid increasing social costs due to asymmetric information