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在现代社会里,大众传播媒介与人的关系极为密切,媒介在社会的政治、经济、文化等众多领域都有着不可忽视的作用,对受众的思维方式、价值观、审美观都能产生重大影响。笔者从实际操作角度分析当下电视工作者的价值审美追求和节目制作技巧,并对电视传媒提高舆论引导艺术提出建议。一、受众对高品位的需求与对软着陆的渴望市场经济为大众文化的商品化、产业化提供了现实的基础,大众文化的感性化、商品化掩盖了其应有
In the modern society, the media of the mass media is very closely related to people. The media plays an important role in many fields such as politics, economy and culture of the society, and can have a significant impact on the way of thinking, values and aesthetics of the audience. The author analyzes the value aesthetic pursuit and program production skills of the current TV workers from the perspective of practical operation and makes recommendations to the TV media to enhance the public opinion to lead the art. First, the audience’s demand for high quality and the desire for a soft landing Market economy provides a realistic basis for commercialization and industrialization of popular culture. The sensation and commodification of popular culture obscure its due