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在微电影营销这片土壤上,需要品牌开发的,不再只是简单的Logo植入或产品露出,价值观营销也许是值得思考的下一步。品牌借助微电影进行营销,已经是老生常谈的策略手段,一部微电影无论从播放时长还是内容容量上讲,都远大于一则广告,但如何能够将微电影物尽其用?方式上,除了Logo、台词植入、产品露出手段外,是否还有更深层次的营销思路,值得品牌去考虑?
In the micro-film marketing this soil, the need for brand development, is no longer just a simple Logo implantation or product exposure, the value of marketing may be worth the next step. Brand marketing with micro-movies is already a cliché tactic, and a micro-movie is far bigger than an advertisement in terms of playing time or content, but how to make the best use of micro-movies? Logo, lines implanted, products exposed means, whether there is a deeper marketing ideas, it is worth to consider the brand?