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在受众分流、大众媒体“专业化”以及数字电视应用的时期,如何评价电视节目的质量,是否还将收视率作为评价电视节目的唯一标准?在频道专业化、栏目受众化、节目个性化的今天,怎样解决这个问题,是每一个电视工作者不能不研究和思考的问题。一、对教育电视节目评价的出发点节目评
How to evaluate the quality of TV programs in the period of audience diversion, “specialization” of the mass media and digital television applications? Are audience ratings also the sole criterion for evaluating TV programs? In terms of channel specialization, column popularity, and personalized programs Today, how to solve this problem is what every TV worker can not study and think about. First, the evaluation of educational television programs starting point program evaluation