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2009年的春天,人们依旧在和煦的春风中体味着来自大洋彼岸阵阵经济寒意。对于我国的电子乐器制造行业而言,在面对出口受阻与利润缩水的现实境遇中,在维系企业资金链不被扯断的前提下,要在经济恶劣的环境中继续谋求生存与发展,我们调整的不仅仅是产品的价格和架构。在国家拉动内需的政策出台后,对于制造商和经销商而言,如何站在看似日渐饱和的市场状态下重新反思我们的行销行为,面对开阔的内需市场,如何为大众娱乐,在出口狂奔的路途上静下心来,重新审视我们的未来发展更显得意味深长。
In the spring of 2009, people still appreciate the economic chill in the warm spring breeze from the other side of the oceans. For China’s electronic musical instrument manufacturing industry, in the face of the reality of the export blockade and profit shrinking, under the premise of maintaining the capital chain of the enterprise not to be torn apart, and to continue to seek survival and development in the harsh economic environment, we Adjust more than just the price and structure of the product. After the introduction of the national policy of stimulating domestic demand, manufacturers and distributors, how to stand in the seemingly increasingly saturated market conditions to re-examine our marketing behavior in the face of a broad domestic market, how to entertainment for the public, in the export Stampede on the road to calm down and re-examine our future development even more meaningful.