新兴经济体国家的经济发展和居民收入增长带动了对奢侈品的消费,成为全球奢侈品消费增长最快的国家。通过分析新兴经济体主要国家奢侈品消费特征及与西方国家存在的差异,对新兴经济体国家奢侈品消费提出了营销策略和建议。 The economic growth and rising incomes of residents in emerging economies have led to the consumption of luxury goods and have become the fastest-growing luxury goods consumer in the world. By analyzing the characteristics of the luxury goods consumption of the major countries in emerging economies and the differences with the western countries, this paper puts forward the marketing strategies and suggestions for the luxury goods consumption of the emerging economies.