互联网上只有产品差异,没有品牌差异。经常在网上消费的网民普遍持这样的观点。在网上当商品的一切参数成分被网民了解得一清二楚的时候,他们很难在差不多的东西中挑选所谓的昂贵名牌。他们不认可有件产品因为品牌就比同一品质的东西贵许多,他们认为品牌的身份意识是网下的人惯出来的毛病。诸如生产灯泡、卫生纸等产品的公司其品牌被 Only product differences on the Internet, there is no brand difference. Internet users who often consume online generally hold the view. When the Internet all the parameters of the product ingredients are well understood by Internet users, it is difficult for them to pick the so-called expensive brand name in almost the same thing. They do not approve a product because the brand is much more expensive than the same quality. They think the brand’s awareness of the status quo is a problem for people under the net. Companies such as those producing light bulbs, toilet paper and other products are branded