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历经六年半价格战,雅迪电动车经营方面一度险象环生,如今在经济不景气、行业萎缩20%的情况下,却逆势增长30%,雅迪电动车是如何做到的呢?雅迪的困惑近年来,电动车行业竞争格局和过去多年并无两样:低成本、低附加值,再加上营销手段雷同,引发价格血战。根据工信部数据,2014年,我国累计生产电动自行车2900多万辆,尽管经历了一轮又一轮的
After six and a half years of price war, the operation of Yadi electric car was once in a hurry. Nowadays, when the economic downturn and the industry shrank by 20%, the contrarian growth rate has increased by 30%. How does Yadi electric car do? Di’s confusion In recent years, the electric car industry competition pattern and the past years are no different: low-cost, low value-added, coupled with the same marketing tools, triggering price war. According to the Ministry of Industry and Information, in 2014, China produced a total of more than 29 million electric bicycles, though it has experienced round after round of