传统的经销方式是以产品及市场为导向。现代的营销观念已发展到以顾客导向为主,其中的差异性在于加在商品上的附加价值。从经销观念的发展来分析,产品导向是建立在现有产品或服务上,市场导向是以选择有利的市场划分或目标为主,这两种导向忽略了商品本身有所谓的生命周期,以及消费环境与时空转变是否能让商品继续保有优势,完全取决于消费 The traditional way of distribution is product and market-oriented. The concept of modern marketing has been developed to the main customer-oriented, one of the differences is added to the added value of the goods. From the development of distribution concepts to analyze, product-oriented is based on existing products or services, market-oriented is to choose a favorable market segmentation or target-based, these two types of guidance ignore the product itself has the so-called life cycle, as well as consumption Whether the change of environment and time-space can keep the advantage of goods depends on the consumption